Analytics help for web-based businesses.

Find opportunities, fix problems, read your data.

The Decision Loop helps web-based business owners turn their analytics into a weekly decision practice — so the numbers you're already collecting start producing actions, not just reports. Pick the path that matches where you are right now.

Path one

"My analytics aren't set up yet."

Before you can read your data or act on it, it has to be recording. This free guide walks you through installing GA4 and Google Tag Manager on any platform — WordPress, Shopify, Squarespace, Wix, Webflow, or a custom site — and verifying it's working correctly.

Free GA4 + GTM Setup Guide Step-by-step installation for every major platform. Set it up right the first time so your data is clean when you're ready to use it.
Get the free setup guide →
Path two

"I have analytics but I have no idea what any of it means."

You have Google Analytics, maybe a Shopify dashboard, numbers that update themselves. You're not sure which ones matter, what they're telling you, or what you're supposed to do when you look at them. Start here.

The 6-Day Analytics Email Series Six emails, one per day. Day 1 identifies the three questions your analytics can answer that would change a decision you're making right now. By Day 6 you'll know which traffic sources are actually driving customers, where your site is losing revenue, and how to tell a diagnostic metric from a vanity number. Each email takes five minutes to read and ends with one task inside your own analytics.
Build your understanding →
Path three

"I look at my analytics regularly but I can't get them to tell me what to do."

You can read a dashboard. You check your numbers. The problem is that noticing something moved and knowing what to do about it are two different skills, and the connection between them isn't reliable yet. Start here.

The Growth Leak Diagnostic A free AI tool trained on The Decision Loop methodology. Answer seven questions about your business and it identifies the specific gap in your analytics system most likely to be limiting your growth right now.
Run the free diagnostic →
Learn more about The Decision Loop →